madfoxdesign

I was engaged to deliver a complete brand refresh for Thirsty Messiah Brewery in Newcastle, NSW, starting with only the existing logo.

From there, I developed a cohesive visual identity system including colour palette, typography, illustration style and supporting brand assets that better reflect the brewery’s bold, irreverent personality.

The result is a flexible, character-driven brand that translates seamlessly across physical and digital touchpoints, giving The Thirsty Messiah a distinctive and confident presence in the craft beer space.