madfoxdesign

For Seamless Australia, I was tasked with creating a complete brand identity from the ground up, with only the existing logo provided. I developed a bold and cohesive visual system including colour palette, typography, imagery direction and graphic devices. This was rolled out across key deliverables such as the Member Information Guide, Supporter Pack, website UI/UX design and branded campaign collateral. The result is a professional, impactful identity that communicates Seamless’ mission to lead Australia towards a circular clothing economy by 2030.